What is the price of you doing all the heavy lifting?
You built the business by stepping in when things mattered. But if senior people still wait for your sign-off, problems keep coming back to you and work follows you home, the business is relying on you too much.
You leave work, but the business stays in your head.
You are still the person people come to when a decision is difficult, a client is unhappy or something important might go wrong.
You are still checking messages and thinking about work at night.
People wait for your answer instead of making the call themselves.
You work harder, but the business does not get easier to run.
The company is not broken.
Maybe you are still signing off too much. Maybe a senior hire never really took ownership. Maybe the leadership team avoids saying what they really think. Or the same important project keeps getting stuck.
The problems may look different, but they often feed each other. Fixing one in isolation rarely fixes what keeps bringing it back.
What you can see is only part of the story.
Most repeating business problems have a visible part and a less visible part. I work with both.
“Ori Latter has a gift. He can see through the chaos and chatter of a business … the stuff that really matters.”
When founders bring me in
You might call me when one of these starts costing you time, energy, good people or opportunities.
You are exhausted and still carrying too much
Important decisions, difficult clients and problems still land with you.
People are not saying what they really think
Meetings stay polite, but the real disagreement carries on afterwards.
Growth is getting harder
You have more people and more meetings, but not enough is getting decided or done.
A senior hire still cannot lead without you
They have the title, but the team still comes to you for the final answer.
People keep checking with you
They have responsibility, but when the stakes rise they wait for your approval.
The market is changing faster than the company
AI, restructuring or new competition is exposing decisions and habits that used to be good enough.
Plateau rarely announces itself.
The numbers can still look healthy while the company gets slower, more cautious and harder to change.
Sometimes the work is not about fixing what is wrong. It is about seeing what the business is trying to become, and what is getting in the way.
A business that does not need you in every important decision.
Your team tells you when they disagree, makes decisions without checking with you and deals with problems before they reach your desk.
You stop being the person who solves everything and become the person who creates other leaders.
You can leave work without continuing to run the business in your head.
Trust
People tell you the truth, including when they think you are wrong.
Initiative
People see a problem and deal with it instead of waiting for you.
Creativity
New ideas come from across the business, not only from you.
Freedom
You can switch off because the business does not stop when you do.
I don’t arrive thinking I already know the answer.
I come in open, curious and without a formula.
I listen, observe, connect the dots and ask the questions people often avoid. I work directly with you, your team and the real situations where things are getting stuck.
You can expect me to be honest, calm and challenging without shame or blame.
The aim is practical: clearer decisions, stronger leadership, more honest conversations and a team that can carry more without everything coming back to you.
What makes my work different is the combination of business experience, psychological depth and an instinct for seeing the patterns underneath what is happening.
I’ve spent my working life looking beneath the surface.
I got into this work because I love helping people connect the dots, especially between what is visible and what is happening underneath. I help uncover what is getting in the way, so people can think more clearly, act with greater freedom and make better use of what is already there.
I spent more than 15 years as a photographer, filmmaker and business owner. A large part of that work was learning to notice what other people missed, understand people quickly and turn complexity into something clear.
I later trained as a psychotherapeutic counsellor and have spent more than a decade working with individuals, groups, founders and leadership teams. Alongside that, I have worked extensively with men and fathers around identity, responsibility, belonging, relationships and the kind of man they want to become.
Those worlds now come together in the way I work. I listen to what people say, but I also notice what they avoid, contradict, protect and repeat. I look at the business, the people inside it and what happens between them.
Some conversations need a different kind of room.
I do some of my best work outdoors.
Walking changes the conversation. Away from meeting rooms, screens and familiar roles, people often think differently, speak more freely and notice things they could not see while sitting around a table.
I sometimes take clients walking or hiking, using the landscape as part of the work rather than simply as a backdrop.
I am interested in the relationship between our inner world and the natural world: what becomes clearer when we move, what we notice when there is more space, and what nature can show us about change, resistance, rhythm and what wants to emerge.
Not every piece of work belongs outdoors. But some conversations open there in a way they simply do not indoors.
for your vision to come to life.
This work asks something of you too.
I am not a neutral observer who comes in to fix everyone else. The work only becomes useful if the founder is willing to be part of it.
When everything kept coming back to the founder.
Too many decisions still ended with the founder. The team had learned to look up before acting.
The work was not simply about better delegation. We changed the pattern on both sides: he stopped taking work back, and the team started making more decisions without him.
Before we speak
Is this executive coaching?
Not in the usual sense. I may work one-to-one with the founder, but I also work directly with the leadership team and with the actual decisions, relationships or projects causing trouble.
What kinds of problems do you work with?
Founder burnout and overload, decisions taking too long, people avoiding difficult conversations, senior hires who still cannot lead without the founder, growth getting harder and teams that keep looking upwards for answers.
Who is this work for?
Founder-led businesses where the company has grown but too much still depends on the founder, or the leadership team is not working as well as it needs to.
How long do you work with a company?
We start with a minimum of three months. There is no fixed programme. We work on the problems that are actually happening in the business.
If we work together.
We start with a minimum of three months.
I may work one-to-one with you, with the leadership team, with selected people in the business, or in the middle of a difficult decision, project or relationship. We work where the problem is actually happening.
Tell me what is happening.
You do not need to know what to call the problem. Tell me what is happening, what keeps repeating and what you have already tried.
We will use the hour to get clear on what is happening and whether I am the right person to help.
BOOK A FREE 60-MINUTE CONVERSATIONTell me what is happening.
Book a call if you are ready to talk, or send me a short note if you would rather start there.
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This notice explains how personal information may be handled when you use this website or contact me about my work.
Who I am
Ori Latter is a Leadership & Organisational Partner. For the purposes of UK data protection law, I am the controller of personal information I receive directly in connection with my work.
You can contact me through the Contact page or via LinkedIn.
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I may receive personal information when you use the enquiry form on this site or when you:
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If you separately choose the optional email-marketing box, I may also use your email address to send occasional notes on leadership, teams and founder-led businesses. You can withdraw that choice at any time.
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Depending on the circumstances, I may process information because it is necessary to take steps at your request before entering into a contract, to perform a contract, to meet a legal obligation, or because I have a legitimate interest in running and protecting my business and responding to genuine enquiries.
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I keep enquiry information only for as long as it is reasonably needed to respond, follow up or establish whether we will work together. Marketing contact details are kept until you unsubscribe, withdraw consent, or they are no longer needed for that purpose. If you become a client, some professional, contractual, financial or administrative records may need to be kept for longer in order to provide the service, maintain appropriate records or meet legal obligations.
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Depending on the circumstances, you may have rights to ask for access to your personal information, correction, deletion, restriction of processing, data portability, or to object to certain processing.
If you have a concern, please contact me first so I can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO): ico.org.uk ↗.
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